In this episode, Devi chats with Mari Smith about Facebook Marketing Success Strategy.  Mari often referred to as “the Queen of Facebook,” is considered one of the world’s foremost experts on Facebook marketing and social media.  This episode is one that you will want to listen to over and over again.  It is chock full of great tips to help you to grow your business and reach, through Facebook marketing.

Devi & Mari discuss:

  • Why you should not use the Facebook Boost Button for more than 10% of your ad budget
  • How you can use Messenger to grow your list, through Many Chat
  • Apps that you can use to create your own Facebook TV station & to deliver great training
  • The Future of Facebook
  • What metrics matter when it comes to growing your business on Facebook
  • Why you shouldn’t automatically increase post frequency when your engagement is low
  • What types of posts perform best on Facebook
  • Personal Profiles vs. Business Pages: when and how to use both
  • What percentage of organic reach you can expect from your business Facebook page
  • How to best schedule your social media posts
  • Mari’s favorite apps for Facebook Live and Video
  • Mari’s personal social media posting sequence that she uses in her business
  • The latest announcement about Facebook Live Producer
  • What percentage of repeat visits you can expect from your business page likes
  • How you can create and use Facebook Ad Breaks
  • The latest upgrades to the Facebook Desktop Live App
  • How to turn your profile picture into a video
  • Why you should adapt to video in your Facebook marketing now
  • The importance of FOCUS and Outsourcing for growing your business
  • Proxy metrics and which metrics matter most
  • The impact of scheduling your Facebook Live posts on your post reach
  • Mari’s secret formula for getting the most out of your posts and ads
  • The role of spirituality in Mari’s business
  • What to do if you have a limited budget and limited time to get started with Facebook

and more…

More About Mari:

Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media. She is a Forbes’ Top Social Media Power Influencer, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day. Forbes recently described Mari as, “Probably the preeminent Facebook expert. Even Facebook asks for her help.” She is a recognized Facebook Partner; Facebook headhunted and hired Mari to lead the Boost Your Business series of live events across the US. Mari is an in-demand speaker and travels the world to keynote and train at major events. Her digital marketing agency provides professional speaking, training and consulting services on Facebook and Instagram marketing best practices for Fortune 500 companies, brands, SMBs and direct sales organizations. Mari is also an expert webinar and live video broadcast host, and she serves as Brand Ambassador for numerous leading global companies.

Connect with Mari on her website @ MariSmith.com
On Facebook: Facebook.com/marismith
On Twitter: Twitter.com/marismith
Instagram: @Mari_smith
Mari’s Inner Circle: https://www.marismith.com/inner-circle/
Mari Gear List for Facebook Live: https://www.marismith.com/fblive/
The Mari Method Article: https://www.socialmediaexaminer.com/how-to-maximize-facebook-reach/

Resources Mentioned:

Brené Brown: http://brenebrown.com/
iographer: https://www.iographer.com/
Wave Video: https://www.animatron.com/wave/
Animate: https://goanimate.com/
Adobe Spark: https://spark.adobe.com/about/video
Questhaven: http://www.questhavenacademy.com/intro/
Chan Zuckerberg Initiative: https://www.facebook.com/chanzuckerberginitiative/
DISC: http://www.everythingdisc.com/
Myer’s Briggs: http://www.myersbriggs.org/my-mbti-personality-type/mbti-basics/home.htm?bhcp=1
Ecamm Live: http://www.ecamm.com/mac/ecammlive/
Wirecast: http://www.telestream.net/wirecast/overview.htm
BeLive: https://belive.tv/
Bluejeans: https://www.bluejeans.com/features/streaming
Gotowebinar: https://www.gotomeeting.com/webinar
Zoom: https://www.zoom.us/
Facebook Live Producer: https://thenextweb.com/facebook/2017/10/23/facebook-tests-live-video-producer-for-advanced-streaming-tools/
Facebook Pages Manager App: https://www.facebook.com/business/learn/managing-facebook-pages
Facebook Ad Breaks: https://www.facebook.com/facebookmedia/get-started/ad-breaks
Facebook Ads Manager: https://www.facebook.com/business/
Manychat: https://manychat.com/
Zapier: https://zapier.com/
Infusionsoft: https://www.infusionsoft.com/
Lumyer: http://lumyer.com/
Post Planner: https://www.postplanner.com/
Hooking up Manychat with Zapier: https://botacademy.com/blog/how-to-use-zapier-with-manychat-part-1/

Check out this episode!